Evangelscape: Understanding Your Religious Context
The Evangelscape is an analysis of the socioreligious propensities at census tract or larger geographies that combines several different sources to show religous affiliation and activity. The dataset began in 2007 through correlating survey data with marketing segmentations.
By 2014 the approach matured using several different sources to track
affiliation, attendance, unreached status, spiritual-but-not-religious
and the unaffiliated or "nones." A comprehensive list of variables
may be reviewed under the "variable" tab above.
The dataset includes a hierarchical classification that groups similar
religious groups together. This hierachical classification is also
listed under the "variable" tab.
The data continues to be cross-tabulated with market segmentation,
social environments and the American Nations regional areas. The
Evangelscape has been cross-tabluated against the Identitate Composite
Segmentation -- a segmentation produced by Slavnik Labs that includes 64
lifestyle segments across 6 community types. The social environments and
regional areas are listed under the "geography"
The Evangelscape has been used to calculate the top unreached locations
across the United States - the "top mission sites" that have been used
by a number of denominational agencies in their church planting efforts.
Evangelscape Input Data
The Evangelscape dataset is derived from an extensive modeling effort (see more information under the "methodology" tab) using multiple data sources to create a unique socioreligious picture of communities. The dataset is updated annually using the most current data available. These preprocssing data sources include the following:
U.S. Census Bureau; American Community Survey, 2013 American Community Survey 5-Year Estimates, processed by Slavnik Labs.
Clifford Grammich, Kirk Hadaway,
Richard Houseal, Dale E. Jones, Alexei Krindatch, Richie Stanley, and
Richard H. Taylor. 2012. 2010 U.S. Religion Census: Religious
Congregations & Membership Study. Association of Statisticians of
American Religious Bodies; processed by Slavnik Labs.
InfoGroup; 2010 InfoGroup Religion Survey, processed by Slavnik Labs.
David Olson, TheAmericanChurch.org Church Attendance database, processed by Slavnik Labs.
Extensive analysis and modeling of the above data sources result in the data that makes up the Evangelscape dataset.
In the development of the Evangelscape specific algorithms were used to model the relationship between demographic characteristics and religiosity in the USA. In this instance, reliability of the model is measured in how well it predicts the observed religiosity using the demographic characteristics. In testing the statistical model it was found that the model predicted the original source religiosity data with an accuracy level greater than 90%. That model was then applied to census tract demographic data to yield a portrait of the religious characteristics of each census tract.
The Evangelscape dataset includes more than 400 variables encompassing various Catholic, Orthodox, Protestant, Evangelical, and Historically Black denominations and World Religions. Estimates of population counts and percentage of population who are affiliated and active attenders have been modeled at the census tract layer. In addition the population counts and percentages of population who are inactive Catholic, Protestant and Evangelical are included. From this data the percentage of population who are Religious But Not Evangelical, Non-Evangelical and Not Interested in Religion -- the nones -- and Unreached (not affiliated with an evangelical church) have been calculated as well. This comprehensive dataset covers the entire continental United States, Alaska and Hawaii.
Evangelscape Available Geographies
|SUMMARY LEVEL||SUMMARY LEVEL NAME|
||Census Regions (Four)|
||Census Divisions (Nine)|
||State – 51 (including District of Columbia)|
||Metropolitan Statistical Area/Micropolitan Statistical Area|
||Combined Statistical Area (929)|
||5-Digit ZIP code Tabulation Area|
||Major Trade Areas|
||Basic Trade Areas|
|ZIP||5-Digit Zip Code Area|
Customized reports for various purposes are available based on the Evangelscape data. When combined with other data such as the Povertyscape or Literacy data from IICM, the Evangelscape becomes an even greater tool to understand the socioreligious characteristics of neighborhoods and communities. The Evangelscape can be used for many different purposes including: designing a local outreach strategy, creating a church planting strategy, and customizing communication content.
Sample Evangelscape Map
Below is a sample map from the Columbia, SC area.
Unreached Population Estimate
This map highlights the percent range of those who do not consider themselves to be an evangelical believer. The percent ranges from 48% to more than 95% in a given location.